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Company: ITV Plc

Brand value: US$1,525 million

Change since 2019: -20%

Headquarter city: London

Category: Entertainment

Year formed: 1955

ITV is the oldest and largest commercial TV network in the UK. It is best known for its nightly news, reality contests and as home of the world’s longest-running serial drama, Coronation Street, which in February this year celebrated its 10,000th episode, watched by over 6 million people. New programming commissioned this year includes four drama shorts, “Isolation Stories”, to reflect life in the COVID-19 lockdown, as well as crime dramas and a special focus on “Captain Tom”, the senior citizen who raised millions for the NHS by walking laps of his garden. ITV has also renewed its partnership with Syco and Thames, extending its link with Simon Cowell’s talent contests to appear exclusively on ITV until 2024.

To help advertisers during the lockdown, ITV Commercial launched a new proposition, “ITV Hub Shout Outs”, enabling brands to quickly develop messages of support and gratitude and air them at a reduced rate. And, building on its support for mental health, ITV developed an updated version of its “Britain Get Talking” campaign urging people to reach out to elderly or vulnerable neighbours during the crisis.