Company: J.P. Morgan Chase & Co.
Brand Value: $19,043 Million
Headquarters: New York, NY
Year on Year Change: -1%
Year formed: 1871
Named for the famed Progressive-era banker, the J.P. Morgan brand portfolio covers a number of divisions, including investment banking, wealth management, and asset management. Its parent company is the largest bank in the United States by assets with a presence in over 100 countries and total assets of around $2.6 trillion. In 2019 JP Morgan served as one of the underwriters for the much-anticipated Lyft IPO. In its marketing, J.P. Morgan tends to focus on its excellent customer service. In addition, it uses its digital channels to deepen its customer relationships with magazine-quality content on a diverse range of financial topics.