Parent Company: Jumbo Supermarkten B.V.
Brand Value: $507 Mil.
Headquarter City: Veghel
Year formed: 1979
Jumbo is a privately held supermarket chain in the Netherlands that, after a string of acquisitions, has become a strong Dutch number two with 618 stores and over €7.8 billion in revenue. Unusually, Jumbo remains family owned and adheres to an idiosyncratic manifesto of “Seven Certainties.” These include “lowest price,” “widest assortment,” and giving free groceries to those who are fourth in line in a checkout row. Jumbo has often won prizes for being the best retail chain, the best supermarket chain, and the most client- friendly company. Jumbo puts the client central with its unique formula: “best service + largest assortment X lowest prices.” Jumbo recently bought restaurant chain LaPlace as part of its goal to master all three ways people interact with food in a grocery store: “Make it, Take it, and Eat it,” a philosophy also promoted by the continued opening of Jumbo Food Markets throughout the Netherlands. This food market concept is dedicated to 100% fresh, healthy, and delicious food for the lowest possible price, while delivering a food experience. Going forward, investments in online and mobile retail are aimed at turning Jumbo into a service provider in addition to a store operator. Jumbo has a long-running advertising campaign centered around Dutch actor Frank Lammers as a funny family patriarch, and also sponsors Formula 1 and cycling teams.