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Just Eat

Just Eat

Company: Just Eat plc

Brand value: US$2,758 million

Change since 2019: 19%

Headquarter city: London

Category: Online Food Delivery

Year formed: 2001

Just Eat is an online food order and delivery service which serves as an intermediary between independent take-out food outlets and customers. Just Eat has over 29,000 restaurant partners across the UK. The business operates in 12 markets around the world, and during the COVID-19 outbreak saw a surge in demand in many countries as consumers switched from dining out to having take-aways at home. Just Eat announced a month of reduced commissions for partner restaurants, a move it said was worth £10 million, to help them through the crisis. It also waived sign-up fees for new restaurants on the platform.

Prior to the outbreak, Just Eat had been focusing its communications on a partnership with the TV series Love Island. The sponsorship deal involved delivery driver Derek appearing to enter the Love Island villa to compete in challenges and try his luck with the women on the series. The supporting “Get Stuck In” campaign extended across social media, and included a themed augmented reality Snapchat lens allowing fans to pair up with their perfect islander.

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