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Just Eat

Company: Just Eat plc

Brand value: US$2,319 million

Change since 2018: -7%

Headquarter city: London

Category: Online Food Delivery

Year formed: 2001

Just Eat is an online food order and delivery service which serves as an intermediary between independent take-out food outlets and customers. As with other food delivery services, its growth has been driven by a desire for tech- and innovation-fuelled convenience among city dwellers. Just Eat has around 100,000 restaurant partners and says it handled 31.9 million UK orders in the first quarter of this year alone. The business operates in 13 countries, and orders across the group were reported to have risen 21 percent in Q1. Communications more broadly centre on the “Did somebody say just eat?” campaign, which moves away from a focus on convenience towards the simple joy of ordering a takeaway. Advertisements feature familiar faces from TV shows, all singing a catchy jingle. The ad will be adapted for use in other markets.