Top 75 brands grow 6 percent
The BrandZ™ India Top 75 grand grew 6 percent year on year, adding $12 billion in value for a total brand value of $228.182 billion.
Top 75 portfolio beats Sensex
The stock portfolio of the BrandZ™ India Top 75 increased 33.8 percent over the past five years, almost triple the rate of India’s SENSEX, which rose only 12.4 percent. As the result illustrates, strong valuable brands deliver superior shareholder returns.
HFDC Bank keeps top spot
HDFC Bank remained the top-ranked brand in India with a total brand value of more than $22.7 billion, up 5 percent following a 21 percent increase a year ago.
Eight Newcomers Join The List
A year after 30 first-time brands joined the rankings thanks to new eligibility rules, eight further brands debuted on the list from industries such as FMCG, utility service providers, and lifestyle service providers (including popular delivery services Swiggy and Zomato). Vodafone was the top-ranked newcomer, at number 24.
Diverse set of Top Risers
This year’s ranking showed that growth could come from anywhere. In addition to a group of B2B and finance brands including Infosys, Tata Consultancy Services, Bajaj Allianz, and Axis Bank, the ranking’s Top Risers included consumer-facing brands like Maggi, Ola, Dabur, and Brooke Bond.
Telecom sensation Jio adds most value
With a 34 percent year-on-year increase in value, Jio, the four-year-old telecom provider, led this year’s crop of Top Risers. The brand has matured past its initial rock-bottom pricing gambit to lead its competitors on feelings of love and value in Indian consumers.
Banks lead the way in total category value
Banking brands make up the largest share of the BrandZ™ Top 75, with 23 percent of the total brand value tied up in that sector. However, in comparison to other countries where one category dominates the brand ranking (such as France with luxury goods, USA with tech, or Indonesia with banking), India’s top brands are much more evenly dispersed across categories.
Consumer tech, retail are fastest-growing categories
Buoyed by a growing crop of home-delivery sites like Zomato, Swiggy, and hotel booking sites like Oyo, consumer-facing technology platforms and service providers were the fastest growing category in the BrandZ™ India Top 75, growing 30 percent in the past year; household brands, including newcomers Nirma and Good Knight, grew by 26 percent. Meanwhile, the automotive, alcohol, and tobacco categories saw declines in line with worldwide trends.
Investing in brand is still a smart bet:
Despite a number of macroeconomic challenges and disruptions, the good news is that brands seen by consumers as Meaningfully Different show higher brand equity growth than those with low Meaningful Difference (average growth in the past year of 5.6 percent versus 1.2 percent, respectively). What’s more, India’s top brands as a whole are a meaningful, different, and salient bunch – with an average vQ brand health score that’s second in the world behind China.