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KFC

KFC

Companies: Yum! Brands Inc. & Yum China Holding Inc

Brand Value: $12,895 Million

Headquarters: Louisville, KY

Category: Fast food

Year formed: 1930

KFC is the world’s fourth-largest fast food chain after Subway, McDonald’s, and Starbucks. It traces its roots to 1930, when Colonel Harland Sanders (the title is honorific, given by the state of Kentucky) opened a fried chicken and smoked meats stand in Louisville, KY. For much of its early history, KFC was known as Kentucky Fried Chicken, but changed its name in 1991 to reflect health concerns over the effects of eating fried food. Above all, the brand positions itself as a family-friendly option, with menu choices that cater to groups as well as individuals. It has been doing particularly well in its home market, thanks to a mobile rewards app, a healthier ingredient mix, and renovated restaurants.

 

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