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Parent Company: Air France - KLM S.A.

Brand Value: US$444 Mil.

Headquarter City: Amstelveen

Category: Travel Services

Year formed: 1919

KLM is the Netherlands’ official flag carrier and is the oldest airline in the world still operating under its original name; In March 2019, KLM celebrated its 100-year anniversary. A merger with Air France in 2004 hasn’t lessened the loyalty many Dutch feel toward their airline, nor its national importance. The company has about 35,000 employees and serves over 130 destinations from their Amsterdam Schiphol Hub. 2020 has been a difficult year for the whole airline industry, and KLM has had to institute cuts in expenses and workforces. KLM is known for personal, premium service. This is exemplified by the iconic Delft Blue houses that KLM presents to their World Business Class passengers – but also by the company’s swift and innovative use of social media, which allows them to respond to customer communications “within the hour.” The company sponsors the KLM Open golf tournament and the Amsterdam Dance Event, as well as the Urban Trail Series. KLM acknowledges the impact of flying on the environment. That is why they are actively working towards reducing CO₂ emissions, and taking a leading role in creating a more sustainable future for aviation, in part through its Carbon Reduction Roadmap. Its parent company Air France – KLM is listed on Euronext.

Responsibility index: 105