Parent Company: TELUS Corporation
Brand Value: $1,278 million
Headquarter City: Vancouver
Industry: Telecom providers
Year Formed: 2008
Koodo Mobile is a “flanker” brand of Telus, offering prepaid, postpaid, and home wireless phone service. Koodo typically targets younger, cost-conscious consumers with a variety of budget offerings, including prepaid data, no fixed contracts, free data pausing, and certified pre-owned phones. However, because it runs on the Telus network, it also offers some of the best overall coverage in Canada. Its name is derived from the Greek word “kudos,” which means “credit” or “glory,” a fitting appellation as Koodo typically tops customer service ratings for Canadian wireless brands.