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Kroger

Kroger

Company:  The Kroger Company

Brand Value: $5,898 Million

Headquarters: Cincinnati, OH

Category: Retail

Year formed: 1883

Kroger is the largest United States supermarket chain by revenue and its second-largest retailer behind Walmart. With 2,796 locations in 35 states, the brand targets a mass market audience with affordable groceries. It has differentiated itself largely by focusing on total customer needs, as well as in fielding a wide portfolio of its own products. The company operates 38 food production plants, which, if independent, would be larger than many food companies. This allows Kroger to offer its own products at different price points, from budget basics to its Simple Truth organics and Private Selection offering of gourmet foods. Along with other retailers, Kroger recently saw its stock price drop after the announcement of Amazon’s Whole Foods acquisition,acquisition; however the company still has the most return customers of any supermarket and is experimenting with alternative delivery options to meet the challenge.

 

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