Krombacher

Company: Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG

Brand value: US$1,054 million

Change since 2019: 8%

Headquarter city: Kreuztal-Krombach, Germany

Category: Beer

Year formed: 1803

Krombacher is a premium beer brand that stands out in a crowded market for its close connections with environmental protection, animal welfare and nature conservation. The "Krombacher Naturstarter" campaign involves the brewery supporting sustainable projects on a co-funding basis. It provides up to €20,000 to projects raising money on the crowdfunding platform Startnext that work to improve nature or have environmental or climate protection goals. The Krombacher Climate Protection Project is now a decade old and provides WWF with funds to improve the water balance of the peat bog forests in the Indonesian part of Borneo and reduce harmful emissions. Krombacher is a long-time supporter of cycling, and has deepened its involvement with the sport, having recently agreed a multi-year partnership with the Deutschland Tour. In partnership with the Deutsche Sporthilfe foundation, Krombacher supports top German athletes financially to help them prepare for competition. Brand communications have the theme “incomparable nature” and underline the brand’s long-standing tagline “eine Perle der Natur”, or “a pearl of nature”.