We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

La Roche Posay

La Roche Posay

Company: L’Oreal SA

Brand value: US$1,195 million

Headquarter city: Paris

Category: Personal Care

Year founded: 1975

La Roche-Posay Laboratoire Pharmaceutique offers a range of body care, face care, hair care, sun protection and makeup products developed in collaboration with dermatologists. The brand describes its products as dermocosmetics, and the emphasis is on using minimal ingredients free of parabens and fragrance to minimize the chance of irritation; it was brought into the L’Oréal stable of brands in 1989 and is now a key part of its fast-growing Active Cosmetics Division, which aside from having a strong business in France is particularly successful in the United States, and is growing at double-digit rates in Latin America, Africa and the Middle East. Products are made with water from the thermal spring of La Roche-Posay, which has a unique mineral composition high in selenium said to be well suited to sensitive skin. Its leading lines include Lipikar, for dry skin, Anthélios sun protection, Effaclar for acne, and Tolériane, for sensitive skin. The brand’s communications tagline is “A better life for sensitive skin”. Recent campaigns include the launch of a web site for cancer patients, who have specific needs for their skin during treatment, to help them cope with the side effects of their therapy. To help prevent skin cancer, La Roche-Posay recently launched the My UV Patch, a connected device that is worn on the skin and monitors UV exposure to alert users to the need to take the right precautions to protect their skin. La Roche-Posay is available in 60 countries, and parent company L’Oreal is listed on the Euronext Paris.