La Roche-Posay – in 2020 #30 (+2)
Parent Company: L’Oréal Group
Brand Value 2020: $1,617m (US$)
Change from 2019: +14%
Headquarter City: Paris
Category: Personal Care
Year Formed: 1975
La Roche-Posay is a personal care brand offering body, face and hair care products, as well as sun protection and makeup. The collection is developed in collaboration with dermatologists, and is free from parabens and fragrance to reduce the risk of irritation to skin. The newest product in La Roche-Posay’s range is Hyalu B5, a hydrating, replumping and repairing serum with a high concentration of hyaluronic acid, vitamin B5 and plant-derived antioxidant madecassoside. Hyalu B5 is designed to target wrinkles, loss of volume and elasticity, and revitalize tired and dull skin. L’Oréal has been a shareholder in La Roche-Posay since 1989, and has recently made an offer to acquire all remaining shares. The brand’s flagship thermal spa and treatment center, Société des Thermes de La Roche-Posay, is Europe’s first thermal center dedicated to treating dermatological diseases. La Roche-Posay continues to accelerate its growth, driven by Hyalu B5 along with its star franchise lines: Effaclar, Anthelios and Lipikar. The global launch of its My Skin Track UV tool—developed by L’Oréal’s Innovation Lab—has also caused a PR stir. The tool, launched at the Consumer Electronics Show (CES) 2019 in Las Vegas, uses sensors to measure an individual’s exposure to UV rays, pollution, pollen and humidity, as well as to recommend skin care. It is part of parent company L’Oréal Group’s initiatives to connect beauty and technology.