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Lancôme

Lancôme

Company: Lancôme Paris

Brand value: US$9,715 million

Headquarter city: Paris

Industry: Beauty products

Year formed: 1935

Although part of L'Oréal’s luxury products division, Lancôme has its own highly distinctive brand. Its high-end perfumes, skin care and cosmetics products sell internationally. It is perhaps best known for its luxury perfume Trésor de Lancôme. The brand was founded as a fragrance house, and quickly expanded into the skin care sector, launching an “all-purpose repair cream” in 1936. Make-up, cosmetics and other skincare products followed. L'Oréal acquired Lancôme in 1964. The brand aims to exemplify French elegance and chooses internationally famous women as brand ambassadors, women who embody not only beauty, but also a confident, down-to-earth persona. Such celebrities have included Julia Roberts, Kate Winslet, Penélope Cruz, Lupita Nyong’o, Lily Collins and Taylor Hill. Recent launches include Visionnaire, a night cream aimed at busy women. In 2015, Lancôme partnered with London-based celebrity makeup artist and YouTube star Lisa Eldridge, who became the brand’s global creative director and presents a series of beauty tuition videos. L'Oréal shares are listed on Euronext Paris.