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Lancôme – in 2020 #6

Parent Company: L’Oréal Group

Brand Value 2020: $13,052m (US$)

Change from 2019: +14%

Headquarter City: Paris

Category: Personal Care

Year Formed: 1935

Lancôme’s high-end perfumes, skin care and cosmetics are sold globally. The brand has taken French ideas of beauty and elegance to the world, linking femininity with audacity and modernity, demonstrated through its choice of women with powerful personalities as brand ambassadors. In early 2019, 23-year-old actress and Gen Z icon Zendaya became the brand’s youngest ambassador. “She is young but wise beyond her years. Zendaya brings a youthful and a unique approach to beauty that perfectly complements Lancôme’s vision and creativity,” said Françoise Lehmann, Lancôme Global Brand President. Lancôme is a star performer in the L’Oréal Luxe division, driven by its skin care offering with franchises Génifique and Absolue, and the runaway success of La Vie Est Belle fragrance. The brand often works with fashion designers, and its latest collaborative makeup collection is with Chiara Ferragni, creator of the Blonde Salad blog and listed as one of Forbes’s Top Fashion Influencers and Stylists in 2017. The Lancôme x Chiara Ferragni capsule collection, launched in 2019, is a range of eight products that embodies feelings of inclusivity and transformation. It has already received a flurry of blogger buzz. Since 2018, Lancôme has also been working alongside NGO Care and has invested in the international Write Her Future program, aimed at fighting illiteracy among girls.