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Land Rover

Land Rover

Company: TATA Motors Ltd

Brand value: US$5,196 million

Headquarter city: Whitley, Coventry

Industry: Cars

Year formed: 1948

 

 

Land Rover is a motoring brand that specialises in premium 4x4s and luxury sports utility vehicles. The vehicles have been developed for all-terrain driving but, with price tags at the top end of the category, are frequently the choice of affluent city dwellers. The first Land Rover was developed by the manufacturer Rover after World War Two, inspired by the American jeep. Two-thirds of the first Land Rovers produced are still believed to be in operation, and the brand is known for the durability of its cars, even in the most extreme driving conditions. The first in a long line of Range Rovers, with the shape and function of the 4x4 but with high-end comfort developed for recreational driving, came in 1970, and in 1978 Land Rover became a separate company to Rover. The most affordable Land Rover Discovery range was launched in 1988. Land Rover is now part of Jaguar Land Rover, the UK’s biggest car manufacturer, exporting to 136 markets. The brand prides itself on being “Innovative. Trusted. Pioneering” and has been owned by Tata Motors since 2008, who recently invested £20 million in the taxi-hailing app Lyft. Land Rover advertising tells stories of personal adventure, including high-profile adventurers such as Ed Stafford, who walked the length of the Amazon River, and polar explorer Ben Saunders, as well as adventurers closer to home, such as the Michalak family, whose road trip around the Scottish Highlands was documented on YouTube. Land Rover has a long association with rugby, and was a principal partner of the British & Irish Lions tour to New Zealand in 2017, linking to rugby’s values of resilience, integrity and passion. Tata Motors is listed on India’s National Stock Exchange.