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Land Rover

Land Rover

Company: TATA Motors Ltd

Brand value: US$2,554 million

Change since 2019: -24%

Headquarter city: Whitley, Coventry

Category: Cars

Year formed: 1948

Land Rover is a motoring brand specialising in premium 4x4s and luxury sports utility vehicles. To promote the release of the new Defender, and mark the 30th anniversary of the Defender range, the brand has been focusing on the spirit of adventure and the vehicle’s ability to take on the most challenging terrain. The new Defender’s off-road capabilities featured in the Bond film “No Time to Die”, and the vehicle was at the heart of a series of films, “The Shape of Things to Come”, in which it visited all corners of the earth, highlighting the iconic design of the Defender as it tackles difficult conditions in far-flung places.

In response to the COVID-19 pandemic, Jaguar and Land Rover have deployed more than 160 vehicles globally to support emergency response organizations; 57 of those are being used by the British Red Cross to deliver medicine and food to vulnerable people. The business has also volunteered to share its engineering and design expertise to support the fight against the virus.