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LatAm 2015: ARGENTINA | KEY FACTS AND TOP 5 MOST VALUABLE ARGENTINIAN BRANDS 2015

BRANDZTM TOP 5 MOST VALUABLE ARGENTINIAN BRANDS 2015



YPF is Argentina’s leading energy company and largest fuel producer.

It operates a fully integrated oil and gas business with leading market positions across the domestic upstream and downstream segments. Upstream operations include the exploration, development and production of crude oil, natural gas and propane. Downstream operations are focused on refining, marketing, transportation and distribution of oil and a wide range of petroleum products, petroleum derivatives, petrochemicals, propane and bio-fuels. YPF operates a network of more than 1,600 filling stations and has the ability to produce 530,000 barrels of oil daily from 91 production areas transported by 2,700 kilometers (1,677 miles) of pipeline. The company was founded in 1922 and operated as a state run enterprise until 1993 when a public offering reduced the government’s ownership stake to a minority position. In 1999, Spain’s Repsol acquired majority ownership of YPF, but early in 2012 the government reasserted ownership with a presidential decree to nationalize YPF.


Personal is the mobile brand of The Telecom Group.

Personal has 18.2 million customers in Argentina and nearly 70% of those rely on the company’s prepaid service. Personal drives brand awareness through sponsorship
of signature events, such as the annual Personal Fest musical festival that draws roughly 70,000 attendees over two days. The company offers products for different segments of the market, from the high end Personal Black handset to the more value priced Personal Touch smartphone offering. The brand also seeks to drive loyalty through its Club Personal program. Personal’s parent company The Telecom Group was created in 1990 when the government allowed public ownership of the previously state run enterprise. Its shares are traded on the New York Stock Exchange under the symbol TEO


 

Quilmes is Argentina’s best-known beer brand.

Cerveceri?a y Malteri?a Quilmes is the top brewer in Argentina and part of the Anheuser-Busch InBev group’s extensive portfolio of more than 200 brands. Within the Anheuser-Busch InBev brand hierarchy, Quilmes is regarded as a “local champion” due to its leadership position within Argentina. The company has 4,850 employees and operates five plants and eight distribution centers. The brand is active in promoting social initiatives such as “Vivamos Responsablemente,” focused on encouraging responsible drinking and the “Futuro Posible” campaign which provides student scholarships and donations to hospitals and educational institutions. 


Macro is a private bank that has undergone enormous growth in the last ten years.

Founded in 1988 as a commercial bank, Macro acquired capital stock in numerous privatized provincial banks such as Banco Misiones, Banco Salta, Banco Jujuy, Banco Bansud. It also acquired some branches of Scotiabank Quilmes, Nuevo Banco Suqui?a, Banco Nuevo Bisel, and Banco Privado de Inversiones Banco Tucuma?n. This ambitious acquisition program has resulted in its becoming the third-ranking private Argentine bank in terms of net assets, the fourth

in terms of deposits and the fifth in terms of credit outstanding to the private sector. Macro Bank was listed in the New York Stock Exchange (NYSE) in 2006, becoming the first Argentine company to be listed abroad since the end of the 1990’s. 


Telecom Argentina is one of the main national telecommunication companies in Argentina.

Telecom Argentina offers local and long distance fixed- line telephony, cellular, data transmission and Internet services. The company offers mobile service through its Personal brand and Internet broadband services through its Arnet brand, which in 2013 launched a video streaming service called Arnet Play. The increased bundling of services, coupled with new products and service introductions, has helped the company achieve a record low level of customer turnover. Telecom Argentina is one of the largest employers in the country with over 15,600 employees nationwide. It began operations in 1990 after the Argentinian government completed a transaction allowing for public ownership of the company, which now trades on the New York Stock Exchange under the symbol TEO.