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LatAm 2015: BRAZIL | TOP 50 BRANDS | 41-50

CVC is the largest tourism operator in Brazil and Americas.

CVC was founded in 1972 by Guilherme Paulus and Carlos Vicente Cerchiari (the CVC brand comes from the initials of this name). It is based in the city of Santo Andre? (near capital of Sa?o Paulo State).

Over the decades, CVC has expanded its business
into selling tourism packages with air transportation, and exclusive chartering of transatlantic vessels and aircraft. It has also opened stores in malls and today has 936 outlets across the country, as well as a virtual presence. In 2009, the private equity fund The Carlyle Group bought a 63.6% stake from Paulus. 


BM&F BOVESPA is the leading stock exchange in Latin America and the second largest in the Americas.

BM&F BOVESPA was created in 2008 through the integration of the Brazilian Mercantile & Futures Exchange (BM&F) with the Sa?o Paulo Stock Exchange. BM&F BOVESPA introduced stock investment to a wider audience while at the same time gaining credibility in the corporate segment with its record of successful IPOs. 


Havaianas produces flip-flop sandals, selling around 360 million pairs annually in over 107 countries.

The company introduced the sandals in the early 1960s, adopting a Japanese design made from rice straw and producing it in rubber. With an emphasis on color and design, starting in early 1990, Havaianas transformed the shoes from inexpensive and utilitarian to fashion statements. Havaianas has expanded its operations through brand franchise stores; currently there are 374 stores across the country. 


Adria produces and distributes crackers, cookies, biscuits, and pasta products.

The brand was established in 1951 in Porto Alegre, southern Brazil, by a family of Italian immigrants.
In 2001, four companies within the sector (Adria, Basilar, Isabela and Zabet) integrated to centralize strategic planning, streamline operational processes and maximize market opportunities. In 2003, Adria was acquired by Group M. Dias, a national leader in the manufacture and sale of biscuits and other food products. 


GOL is the second largest airline company for domestic fights in Brazil.

With its low cost, low fare business model, Gol has democratized air travel in Brazil and South America. GOL has a route network in South America and
the Caribbean, with almost 900 flights a day to

62 destinations, domestic and international, in 13 countries. The company has several partnerships with key international airlines, such as Delta Airlines, AeroMexico and Air France. 


Droga Raia is Brazil’s fifth largest retail drugstore (by sales revenue), with a strong presence in southeast, midwest and southern regions throughout 544 stores.

The story began in 1905 with the opening of Pharmacia Raia in Araraquara City in the Sa?o Paulo state. At that time, the pharmacist prepared his customer’s medical prescriptions entirely by hand. The name DrogaRaia was adopted in 1982 and in 2011, DrogaRaia and Drogasil merged, becoming Raia Drogasil S.A., the largest company in Brazil’s pharmaceutical sector. 


Friboi is the beef brand of JBS Group, the largest meat processing company in Brazil.

Friboi began in 1953 in Ana?polis city in the state of Goia?s, where Jose? Batista Sobrinho started selling beef in his local neighborhood. Later he moved the business to Brasilia, then the new capital of Brazil. Within a decade his company had a presence in many cities in the central-west region and by the 1980s he was selling beef to supermarkets all over the country.

Friboi became part of JBS Group in 2007. 


Arezzo is a leading retailer of women’s fashion footwear and accessories.

Two brothers, Anderson and Jefferson Birman, created the Arezzo brand in 1972. Today the brand focuses on high quality and contemporary designs, introducing around eight new collections annually. Currently Arezzo operates 455 brand franchise stores and 53 own stores. The Arezzo Company also markets under three other brands: Schutz, Anacapri and Alexandre Birman. With the inclusion of these brands, the company is present at more than 2,700 points of sale. 


Todo Dia’s ‘neighborhood store’ format focuses on providing low-price every day goods to the consumers.

Todo Dia opened in 2006 in the northeast region of Brazil. Today it is a network of supermarkets and hypermarkets of approximately 180 stores throughout the country. A strong sense of corporate social responsibility means the company gives priority to hiring people from the communities where it operates. 


TAM is the largest airline of Brazil and Latin America.

Although TAM is now known for its domestic and international passenger service, the airline began in 1961 as an airfreight company, operating small one- engine planes from its base in Mari?lia in the state of Sa?o Paulo. As the company grew, it acquired regional carriers and developed a reputation for good customer service. In 2010, the company signed an agreement with LAN, the Chilean airline, to form the LATAM Airline Group.