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The brand valuations in the BrandZTM Top 50 Most Valuable Latin American Brands are produced by Millward Brown using market data from Kantar Worldpanel, along with Bloomberg.

The consumer viewpoint is derived from the BrandZTM database. Established in 1998 and constantly updated, this database of brand analytics and equity is the world’s largest, containing over three million consumer interviews about more than 100,000 different brands in over 50 markets.

For further information about BrandZTM contact any WPP Group company or:


Global Head of BrandZTM
Millward Brown
+1 212 548 7231 Doreen.Wang@millwardbrown.com


Global BrandZTM Research Director Millward Brown
+44 (0) 207 126 5073 Martin.Guerrieria@millwardbrown.com


Global BrandZTM Valuation Director Millward Brown
+44 (0) 207 126 5174 Elspeth.Cheung@millwardbrown.com



The Bloomberg Professional service is the source of real-time and historical financial news and information for central banks, investment institutions, commercial banks, government offices and agencies, law firms, corporations and news organizations in over 150 countries. (For more information, please visit www.bloomberg.com)

in Latin America

We help build valuable brands

Our WPP companies have been engaged in Latin America for nearly 100 years. Today, over 20,000 WPP professionals work across the region.

They provide the advertising, marketing, insight, media, digital, retail, shopper marketing, PR, knowledge, insight, and implementation necessary to understand Latin America and build and sustain brand value. To learn more about how to apply this expertise to benefit your brand, please contact any of the WPP companies that contributed to this report or contact:


Country Head
WPP Latin America Ann.Newman@wpp.com

For further information about WPP companies worldwide, please visit: www.wpp.com/wpp/companies

or contact:

David Roth

CEO The Store, WPP EMEA and Asia 


WPP is the world’s largest communications services group with billings of US$76 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs over 188,000 people (including associates and investments) in over 3,000 offices across 112 countries.

WPP was named Holding Company of the Year at the 2015 Cannes Lions International Festival of Creativity for the fifth year running. WPP was also named, for the fourth consecutive year, the World’s Most Effective Holding Company in the 2015 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications.

For more information, visit www.wpp.com