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LATAM 2017 | Comparison With Other Brandz™ Brand Valuation Rankings

The value distribution by category in the Brandz ™ Brand Valuation Rankings basically shows in 2017 what we saw in 2015. In the Chinese and the Global rankings, the Technology category continues gaining importance (in 2017 Technology became the most important category in China, comprising 2 brands in the Top 5) and in the Latam rankings the most important category continues being Beer, Food & Personal Care, enhanced in recent years with the growth of popular brands by the middle class.