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LatAm Argentina Brand Stories


YPF is Argentina's leading energy company and largest fuel producer.

It operates a fully integrated oil and gas business with leading market positions across the domestic upstream and downstream segments. Upstream operations include the exploration, development and production of crude oil, natural gas and propane. Downstream operations are focused on refining, marketing, transportation and distribution of oil and a wide range of petroleum products, petroleum derivatives, petrochemicals, propane and bio-fuels. YPF operates a network of more than 1,600 filling stations and has the ability to produce 530,000barrels of oil daily from 91 production areas, transported by 2,700 kilometers (1,677 miles) ofpipeline. The company was founded in 1922 and operated as a state run enterprise until 1993 when a public offering reduced the government’s ownership stake to a minority position. In 1999, Spain’s Repsol acquired majority ownership of YPF, but early in 2012 the government reasserted ownership with a presidential decree to nationalize YPF.

  • Parent company: YPF
  • Headquarters: Buenos Aires
  • Industry: Energy
  • Year of foundation: 1922
  • Website: www.ypf.com
  • Brand Value: US$ 1,545 Million

2. Personal Telecom

Personal is the mobile brand of The Telecom Group.

Personal has 18.2 million customers in Argentina and nearly 70 percent of those rely on the company’s prepaid service. Personal relaunched its brand last year and introduced a distinctive new logo that features its name spelled out in letters that resemble handwriting. Personal drives brand awareness through sponsorship of signature events, such as the seventh annual Personal Fest musical festival that draws roughly 70,000 attendees over two days. The company offers products for different segments of the market, such as the high end Personal Black handset, to the more value priced Personal Touch smartphone offering. The brand also seeks to drive loyalty through its Club Personal program. Personal’s parent company The Telecom Group was created in 1990 when the government allowed public ownership of the previously state run enterprise. Its shares are traded on the New York Stock Exchange.

  • Parent company: The Telecom Group
  • Headquarters: Buenos Aires
  • Industry: Communication Provider
  • Year of foundation: 1990
  • Website: www.telecom.com.ar
  • Brand Value: US$ 766 Million

3. Quilmes

Quilmes is Argentina's best-known beer brand.

Cervecería y Maltería Quilmes is the top brewer in Argentina and part of the Anheuser-Busch InBev group’s extensive portfolio of more than 200 brands. Within the Anheuser-Busch InBev brand hierarchy, Quilmes is regarded as a “local champion” due to its leadership position within Argentina. The company has 4,850 employees and operates five plants and eight distribution centers. The brand is active in promoting social initiatives such as “Vivamos Responsablemente,” focused on promoting responsible drinking, and the “Futuro Posible” campaign which provides student scholarships and donations to hospitals and educational institutions.

  • Parent company: Cervecería y Maltería Quilmes
  • Headquarters: Buenos Aires
  • Industry: Beer
  • Year of foundation: 1890
  • Website: www.cerveceriaymalteriaquilmes.com
  • Brand Value: US$ 649 million

4. Telecom Argentina

Telecom Argentina is one of the main national telecommunication companies in Argentina.

Telecom Argentina offers local and long distance fixed-line telephony, cellular, data transmission and internet services. The company offers mobile service through its Personal brand and Internet broadband services through its Arnet brand. Last year, Arnet launched a video streaming service called ‘Arnet Play’, which allows customers to watch a wide range of content on their televisions and computers. The increased bundling of services, coupled with new products and service introductions in 2011, helped the company achieve a record low level of customer turnover. Telecom Argentina is one of the largest employers in the country with over 15,600 employees nationwide. It began operations in 1990 after the government completed a transaction allowing for public ownership of the company, which now trades on New York Stock Exchange.

  • Parent company: The Telecom Group
  • Headquarters: Buenos Aires
  • Industry: Communication Provider
  • Year of foundation: 1990
  • Website: www.telecom.com.ar
  • Brand Value: US$ 439 million

5. Banco Galicia

Banco Galicia is a major financial institution with 2.2 million account holders and an expanding branch network. 

Banco Galicia serves its 2.2 million deposit account holders and 8.5 million credit card customers with nearly 500 branch locations. The company was founded in 1905 and ended its most recent fiscal year with 12,500 employees. The bank accounted for nearly 9 percent of loans to the private sector last year and remains a financial stalwart with year-end assets that totaled 50.6 billion pesos ($3.6 billion approximately). The company’s shares are traded on the Buenos Aires Stock Exchange.

  • Parent company: Banco de Galicia y Buenos Aires SA
  • Headquarters: Buenos Aires
  • Industry: Financial Institution
  • Year of foundation: 1905
  • Website: www.bancogalicia.com
  • Brand Value: $ 210 million USD