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LatAm Brasil Key Facts

BRAZIL KEY FACTS

Capital City: Brasília
 Currency: Real
 Area: 8.51 million km2

Population (thousand): 200,361 (2013)

Population growth rate (annual): 0.8% (2010–2015)

Life expectancy: 73.2 years (2012)

Literacy rate of 15-24 year-olds: 98.6% (2012)

Unemployment rate: 5.5% (2012) | 5.4% (2013)

Annual GDP at current prices
 Total at current prices: US$ 2,246 billion (2013)
 GDP per capita (annual dollars): 11,208 (2013)

Growth rate: 2.5% (2013)

Country’s share in regional GDP: 39.7% (2013)

Net foreign direct investment:

US$ 66.1 billion (2012) | US$ 67.5 billion (2013)

Sources:

CEPAL, Comisión Económica ONU

Financial Times Latin America & Caribbean

Infolatam, Infomación y Análisis de América Latina

World Bank

BRAZILIAN BRAND VALUE

In 2014, Brazilian brands reduced their total value by 14%, from US$ 53.5 billion to US$ 45.8 billion.

Overall Brand Value Change 2013-2014
-14%
Brazil Brand Value Distribution by Sector
Industry 2013 (%) 2014  (%) 2013-2104 % Change
Beer 24 28 19
Financial Institutions 22 19 -12
Retail 11 12 14
Food 6 9 36
Energy 11 7 -34
Cosmetics 7 5 -30
Communication Providers 3 3 -12
Healthcare 2 2 11
Mining 2 2 0
Fashion 2 2 -7
Others 11 11 3
Total 100% 100%

Source: BrandAnalytics