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LatAm Brazil Digital

Brazil has entered the era of technology in almost a single generational leap. Already, it is the third most connected country in the world, and its citizens are gradually becoming more well- informed, more demanding, more participatory, more aware of their nation’s problems, but also of its assets and advantages.

Well-informed people make more empowered citizens. Let’s take, for example, the recent protests in the streets of Brazil. The protests did not occur only in major urban centers, but also in small towns nationwide. Without digital media, the people would not necessarily have been aware of the level of mobilization throughout the country, and the government could easily have underestimated (or concealed) the magnitude and determination of public opinion. While the government is only now taking the first steps in its use of technology to listen to the population and provide better quality services, it’s clear that

The people have made extensive use of digital media for mobilization on important issues in everyday life.

And another phenomenon has occurred. For the first time, Brazil has seen its major media outlets altering their opinions and messaging in response to the influence of popular movements – apparently acknowledging the need to align with the people and their expectations in relation to the press.

Digital media creates a marvelous paradox: far- reaching and able to deliver a world view, at the same time it helps people look more closely at what’s happening in their own communities and empowers them to get involved in local issues. Previously, when only mainstream forms of communication media were available, this would not have been possible. All of this changes a society, changes a country.

Gal Barradas

Partner and CEO F.biz, Brazil