COLOMBIA KEY FACTS
| Capital City: Bogotá Distrito Federal Currency: Colombian Peso Area: 1.14 million km2 Population (thousand): 48,321 (2013) Population growth rate (annual): 1.3% (2010–2015) Life expectancy: 73.76 years (2012) Literacy rate of 15-24 year-olds: 98.2% (2011) Unemployment rate: 11.3% (2012) | 10.6% (2013) | Annual GDP at current prices Total at current prices: US$ 378 billion (2013) GDP per capita (annual dollars): US$ 7,826 (2013) Growth rate: 4.3% (2013) Country’s share in regional GDP: 6.7% (2013) Net foreign direct investment: US$ 13.8 billion (2012) | US$ 9.1 billion (2013) |
Sources:
CEPAL, Comisión Económica ONU
Financial Times Latin America & Caribbean
Infolatam, Infomación y Análisis de América Latina
World Bank
COLOMBIAN BRAND VALUE
Colombia showed a significant increase in brand value this year, with a growth of 14% to US$ 26.3 billion.
| Brand Value Change 2013-2014 |
| 14% |
| Industry | 2013 | 2014 | Change 2013-2014 |
| Financial Institutions | 43% | 41% | -4% |
| Beer | 28% | 26% | -5% |
| Energy | 22% | 13% | -41% |
| Communication Providers | 2% | 7% | 219% |
| Food | 0% | 6% | n/a |
| Retail | 6% | 3% | -46% |
| Others | 0% | 4% | n/a |
| Total | 100% | 100% |
Source: BrandAnalytics
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