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LatAm Colombia Key Facts

COLOMBIA KEY FACTS

Capital City: Bogotá Distrito Federal
 Currency: Colombian Peso
 Area: 1.14 million km2

Population (thousand): 48,321 (2013)

Population growth rate (annual): 1.3% (2010–2015)

Life expectancy: 73.76 years (2012)

Literacy rate of 15-24 year-olds: 98.2% (2011)

Unemployment rate: 11.3% (2012) | 10.6% (2013)

Annual GDP at current prices
Total at current prices: US$ 378 billion (2013)
GDP per capita (annual dollars): US$ 7,826 (2013)

Growth rate: 4.3% (2013)

Country’s share in regional GDP: 6.7% (2013)

Net foreign direct investment:

US$ 13.8 billion (2012) | US$ 9.1 billion (2013)

Sources:

CEPAL, Comisión Económica ONU

Financial Times Latin America & Caribbean

Infolatam, Infomación y Análisis de América Latina

World Bank

COLOMBIAN BRAND VALUE

Colombia showed a significant increase in brand value this year, with a growth of 14% to US$ 26.3 billion.

Brand Value Change 2013-2014
14%
Colombia Brand Value Distribution by Sector
Industry 2013 2014 Change 2013-2014
Financial Institutions 43% 41% -4%
Beer 28% 26% -5%
Energy 22% 13% -41%
Communication Providers 2% 7% 219%
Food 0% 6% n/a
Retail 6% 3% -46%
Others 0% 4% n/a
Total 100% 100%

Source: BrandAnalytics