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LatAm Company Contributors & Contacts

FERNANDO ÁLVAREZ KURI

VP Millward Brown Vermeer
Millward Brown México 

Fernando.Alvarez@millwardbrown.com

Fernando currently leads Millward Brown Vermeer in Mexico, Millward Brown’s consultancy branch specializing in subjects such as branding, media and communication strategies. He holds a Master in Consumer Psychology from Guelph University and has accumulated over 20 years of experience both on agency and client side, being responsible for the design and implementation of brand strategies in FMCG and service companies. Fernando’s areas of expertise include consumer psychology, strategy and brand communication.

CLAUDIO APABLAZA

Business Development Director 

Millward Brown Chile 

Claudio.Apablaza@millwardbrown.com

Claudio has a degree in Sociology from the Universidad de Chile. He has been a university lecture for more than a decade, teaching research methodology and market research in different universities in Santiago. With 20 years of experience in different market research agencies (TNS, Ipsos, Synovate, Time Research, Millward Brown, Mori, GfK Adimark), as a project manager, area manager and business manager, Claudio has extensive expertise in brand and communications research. He joined Millward Brown (for the second time) in April 2014 as Business Development Director, responsible for developing new accounts and customers.

LILIA BARROSO

CEO
GroupM Mexico

Lilia.Barroso@groupm.com

Lilia Barroso has extensive experience in the media industry, having worked in this field for more than 20 years. Currently, she holds the position of CEO GroupM Mexico, a holding company integrated by Koan, Maxus, Mediacom, MEC, Mindshare Mexico and Xaxis.

Lilia joined J. Walter Thompson Mexico as Media Director in June 1987 and in 1998, she founded Total Media, the first independent media unit created by an advertising agency in Mexico, along with David Byles, JWT Latin America ?s Regional Media Director. In 1999, Lilia founded Mindshare Mexico, JWT and Ogilvy WorldWide ?s media partner.

She returned to the WPP Group as General Manager of Mindshare Mexico to help lead the company through the new challenges facing the media scene. In 2004 Mindshare was awarded “Global Agency of the Year” for the second consecutive year.

Lilia has also participated as a juror in important events such :“El Sol el Festival Iberoamericano, San Sebastían Spain, 2008, Cannes 2007(Media Jury), The Effie’s Awards, Círculo Creativo and “Premios Creer”. She has been recognized as “Executive of the Year” by Mujer Ejecutiva, “Eagle Awards” by Creativa, “National Awards” by Ocho Columnas.

RICARDO BARRUETA

CEO Millward Brown North Region 

Millward Brown México 

Ricardo.Barrueta@millwardbrown.com

Ricardo has over 20 years of experience on the market intelligence industry, experience he gained after having studied a degree in actuarial sciences and applied statistics

at Mexico’s ITAM. He is currently General Manager for the North LatAm Region in Millward Brown, in which he has worked for the last 16 years.

Ricardo’s latest passions include understanding the impact of digital proliferation on the consumer’s mindset.

JUAN BONILLA

Chairman
Y&R and Wunderman Mexico 

Juan.Bonilla@yr.com

Juan Sebastian was born in Colombia and has worked for over 10 years in marketing and digital marketing strategies. He studied Multimedia and Internet Development in the United States. In Colombia, he was the director of firms such as JWT Digital and Wunderman Colombia, where he worked with brands including Nokia, Citibank, Red Bull, Chevrolet, Wyeth, Diageo, and Bancolombia.

He played a formative role in the consolidation of digital companies that he had started working with from the very beginning, such as WT Digital, Wunderman Colombia, and Tribal (DDB digital marketing agency). In May 2011, he arrived in Mexico to serve as Wunderman Director General. He is now Chairman for Y&R and Wunderman Mexico.

GABRIEL ENRIQUE CASTELLANOS

CEO Millward Brown Andean Region 

Millward Brown Colombia 

Gabriel.Castellanos@millwardbrown.com

Gabriel has more than 17 years of extensive experience of the challenges facing both global and local brands. Throughout his career, he has worked extensively both in qualitative and quantitative research specializing in brand building, trade research and communications strategy. Prior to joining Millward Brown Gabriel held different positions over time in different areas such as research, brand management, trade management and corporate affairs.

Gabriel has two degrees one in Economics and the other in Finance, his current position within Millward Brown is CEO for the Andean Region. 

With special thanks and appreciation to:

Hill+Knowlton // Antonio Tamayo and Iliana Pérez

Millward Brown // Lisa Parente, Michael Almon, Baljit Thandi and Raam Tarat

Millward Brown Latin America // Jorge Alagón, Felipe Ramirez, Maura Coracini and Eduardo Gomes 

Millward Brown Argentina // Julio FresnoMillward Brown Brazil // Valkiria Garre

Millward Brown Mexico // Monica Garcia and Roberto Rojas

WPP // Amanda Harrison and Margarita Ylla

Wordscout // Tamsin Grant