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LatAm Mexico Key Facts

MEXICO KEY FACTS

Capital City: Ciudad de Mexico
 Currency: Mexican Peso
 Area: 1.96 million km2

Population (thousand): 122,332 (2013)

Population growth rate (annual): 1.1% (2010–2015)

Life expectancy: 76.58 years (2012)

Literacy rate of 15-24 year-olds: 98.9% (2012)

Unemployment rate: 5.8% (2012) | 5.7% (2013)

Annual GDP at current prices
Total at current prices: US$ 1,261 billion (2013)
GDP per capita (annual dollars): US$ 10,307 (2013)

Growth rate: 1.1% (2013)

Country’s share in regional GDP: 22.3% (2013)

Net foreign direct investment:

- US$ 4.7 billion (2012) | US$ 25.2 billion (2013)

Sources:

CEPAL, Comisión Económica ONU

Financial Times Latin America & Caribbean

Infolatam, Infomación y Análisis de América Latina

World Bank

MEXICAN BRAND VALUE

The total value of Mexican brands is US$ 51.2 billion, representing an increase of 29% in comparison to 2013.

Brand Value Change 2013-2014
29%
Mexico Brand Value Distribution by Sector
Industry 2013 2014 Change 2013-2014
Beer 22% 28% 25%
Communication Providers 31% 24% -23%
Retail 25% 21% -14%
Financial Institutions 9% 10% 11%
Food 7% 9% 28%
Industrial 5% 6% 26%
Others 0% 1% n/a
Total 100% 100%

Source: BrandAnalytics