MEXICO KEY FACTS
| Capital City: Ciudad de Mexico Currency: Mexican Peso Area: 1.96 million km2 Population (thousand): 122,332 (2013) Population growth rate (annual): 1.1% (2010–2015) Life expectancy: 76.58 years (2012) Literacy rate of 15-24 year-olds: 98.9% (2012) Unemployment rate: 5.8% (2012) | 5.7% (2013) | Annual GDP at current prices Total at current prices: US$ 1,261 billion (2013) GDP per capita (annual dollars): US$ 10,307 (2013) Growth rate: 1.1% (2013) Country’s share in regional GDP: 22.3% (2013) Net foreign direct investment: - US$ 4.7 billion (2012) | US$ 25.2 billion (2013) |
Sources:
CEPAL, Comisión Económica ONU
Financial Times Latin America & Caribbean
Infolatam, Infomación y Análisis de América Latina
World Bank
MEXICAN BRAND VALUE
The total value of Mexican brands is US$ 51.2 billion, representing an increase of 29% in comparison to 2013.
| Brand Value Change 2013-2014 |
| 29% |
| Industry | 2013 | 2014 | Change 2013-2014 |
| Beer | 22% | 28% | 25% |
| Communication Providers | 31% | 24% | -23% |
| Retail | 25% | 21% | -14% |
| Financial Institutions | 9% | 10% | 11% |
| Food | 7% | 9% | 28% |
| Industrial | 5% | 6% | 26% |
| Others | 0% | 1% | n/a |
| Total | 100% | 100% |
Source: BrandAnalytics
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