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LatAm Peru Brand Stories



Cristal is promoted as the Peruvian beer that celebrates national unity.

With values such as diversity, harmony and positivity, its communications relate to consumers’ passion by focusing on soccer-related activities such as club sponsorship and even the naming of teams as “Sporting Cristal.”

Cristal is produced by the largest beer company in Peru – Backus, which produces the majority of the country’s most popular beers: Cristal, Pilsen Callao, Cusqueña, Pilsen Trujillo, Barena, Arequipeña and San Juan.UCP Backus & Johnston is a subsidiary of SABMiller group, one of the largest brewer groups in the world.

  • Company: UCP Backus & Johnston(Subsidiary by SAB Miller)
  • Headquarters: Lima, Peru
  • Industry: Beer
  • Year of foundation: Around 1920
  • Website: www.cristal.com.pe
  • Brand Value: $1,630 million USD



BCP has operated in Peru since 1889, originally under the name Banco Italiano until becoming Banco de Credito Peru in 1942.

It has a huge presence across the country through its service channels, but the bank’s challenge is to become a well-known brand with customer focus.

  • Company: BCP
  • Headquarters: Lima, Peru
  • Industry: Financial Institutions
  • Year of foundation: 1889
  • Website: www.viabcp.com
  • Brand Value: $1,540 million USD


3.Pilsen Callao

Created in 1863, Pilsen Callao was the first beer produced in Peru.

Pilsen Callao is known for its traditional flavor, but in 2012 the brand updated and refreshed its image to create a more premium positioning. The positioning focuses on an emotional connection with consumers, using the slogan “the flavor of true friendship”.

  • Company: UCP Backus & Johnston(Subsidiary by SAB Miller)
  • Headquarters: Lima, Peru
  • Industry: Beer
  • Year of foundation: 1863
  • Website: www.pilsencallao.com.pe
  • Brand Value: $1,076 million USD



One of the largest financial institutions in Peru, Banco Internacional del Peru (Interbank) has a growing portfolio in personal credit, vehicle loans, mortgages, deposits, trade credits and retail.

Its mission is to improve people's quality of life by delivering a fast and friendly service every time, everywhere. The pillars of this vision are to have a comprehensive approach to clients’ convenience, through flawless execution of services via multiple channels.

  • Company: Grupo Interbank
  • Headquarters: Lima, Peru
  • Industry: Financial Institutions
  • Year of foundation: 1897
  • Website: www.interbank.com.pe
  • Brand Value: $1,037 million USD


5.Inca Kola 

Inca Kola is the best selling soft drink in Peru.

Launched in Lima in 1935, it is a characteristic yellow-gold colour. In a country famous for its gastronomy, this drink is considered to be a good accompaniment to the nation’s traditional cuisine. Coca Cola Company acquired 49% of the brand in 1996.

  • Company: Corporación LIndley
  • Headquarters: Lima, Peru
  • Industry: Soft Drink
  • Year of foundation: 1935
  • Website: www.incakola.com.pe
  • Brand Value: $594 million USD



Cusqueña is a premium quality beer, a winner of many international awards.

The brand was launched in 1909 and is exported to countries in America, Europe and Asia. It is produced in 4 different varieties:Rubia, Negra, Trigo y Red Lager.In 2000, Backus & Johnston acquired the brand.

  • Company: UCP Backus & Johnston(Subsidiary by SAB Miller)
  • Headquarters: Lima, Peru
  • Industry: Beer
  • Year of foundation: 1909
  • Website: www.cusquena.com.pe
  • Brand Value: $410 million USD


7.Pilsen Trujillo 

Pilsen Trujillo beer is associated with the Peruvian region from where it gets its name – the northern city of Trujillo.

Launched in 1920, it is now widely available across Peru. In 1994 the brand was acquired by Backus & Johnston.

  • Company: UCP Backus & Johnston (Subsidiary of SAB Miller)
  • Headquarters: Lima, Peru
  • Industry: Beer
  • Year of foundation: 1920
  • Website:www.pilsentrujillo.com.pe
  • Brand Value: $279 million USD



Pacifico is the leader in the insurance market in Peru.

The company was established in 1992 and its main purpose is to provide clients with risk management solutions that protect what they value. Pacifico is part of Credicorp, the largest financial group in Peru, and has more than 5,000 professionals dedicated to providing its customers with a full range of products and services through its three lines of business: General Risks, Health – through its subsidiary Pacific Health – and Life through Pacific Life.

  • Company: Credicorp Group
  • Headquarters: Lima, Peru
  • Industry: Insurance
  • Year of foundation: 1992
  • Website: www.pacificoseguros.com
  • Brand Value: $263 million USD


9.Plaza Vea

Plaza Vea is a Peruvian brand of hypermarkets and supermarkets belonging to Interbank Group. The first store was opened in 2001 and there are currently more than 80 stores across the country, employing more than 10,000 people in Lima and the provinces.

  • Company: Interbank Group
  • Headquarters: Lima, Peru
  • Industry: Retail
  • Year of foundation: 2001
  • Website:www.plazavea.com.pe
  • Brand Value: $141 million USD


10.Cemento Sol 

Cemento Sol is the most widely used cement by builders and self-builders in Peru

Cemento Sol is the market leader in Perú and UNACEM’s best-selling product. Backed by more than 40 years of experience, it is considered to be the best known and most reliable brand in the market, it is also the most widely available.

  • Company: Unión Andina de Cementos
  • Headquarters: Lima, Peru
  • Industry: Cement
  • Year of foundation: 1916
  • Website: www.unacem.com.pe
  • Brand Value: $137 million USD


11.Inka Farma

InkaFarma is the largest retail pharmacy chain in Peru.

Inka farma was founded in 1996 and today has more than 8000 employees throughout Peru. The pharmacy offers many products such as pharmaceuticals, perfumery and personal care.

  • Company: Grupo Interbank
  • Headquarters: Lima, Peru
  • Industry: Personal care
  • Year of foundation: 1996
  • Website: www.inkafarma.com.pe
  • Brand Value: $110 million USD



Arequipeña is a regional beer brand that in its positioning strives to represent the tradition and character of Arequipa. The brand is owned by Backus & Johnston.

  • Company: UCP Backus & Johnston(Subsidiary of SAB Miller)
  • Headquarters: Lima, Peru
  • Industry: Beer
  • Year of foundation:
  • Website: www.arequipena.com.pe
  • Brand Value: $108 million USD