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LatAm Peru Key Facts

PERU KEY FACTS

Capital City: Lima
 Currency: New Sol
 Area: 1.29 million km2

Population (thousand): 30,375 (2013)

Population growth rate (annual): 1.1% (2010–2015)

Life expectancy: 73.98 years (2012)

Literacy rate of 15-24 year-olds: 98.7% (2012)

Unemployment rate: 7.0% (2012) | 5.9% (2013)

Annual GDP at current prices
Total at current prices: US$ 202 billion (2013)
GDP per capita (annual dollars): US$ 6,660 (2013)

Growth rate: 5.8% (2013)

Country’s share in regional GDP: 3.6% (2013)

Net foreign direct investment:

US$ 9.6 billion (2012) | US$ 10.0 billion (2013)

Sources:

CEPAL, Comisión Económica ONU

Financial Times Latin America & Caribbean

Infolatam, Infomación y Análisis de América Latina

World Bank

PERUVIAN BRAND VALUE

Peru this year had a total brand value of US$ 7.3 billion, which represented an impressive growth of 14% in comparison to the previous year.

Brand Value Change 2013-2014
14%
Peru Brand Value Distribution by Sector
Industry 2013 2014 Change 2013-2014
Beer 44% 48% 9%
Financial Institutions 42% 35% -17%
Soft Drink 9% 8% -9%
Insurance 5% 4% -23%
Others 0% 5% n/a
Total 100% 100%

Source: BrandAnalytics