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Lay's

Lay's

Company: PepsiCo Inc.

Brand Value: $8,239 Million

Headquarters: Plano, TX

Category: Food & dairy

Year formed: 1932

Lay’s is a brand of thinly sliced potato chips, offering more than 200 varieties and flavor variants worldwide, including Stax, Wavy, and Kettle Cooked. Founded by Herman Lay in 1932, it has historically been an innovative marketer on the American scene. It was the first snack food brand to advertise on national TV and the first to introduce a healthy alternative, Baked Lays. Lay’s often outpaces rivals with new product launches and quick responses to fast-changing consumer tastes. A good example of this is its recently introduced Poppables line, which contains turmeric, a trendy ingredient praised for its anti-inflammatory qualities. Lay’s has a global footprint, including a major presence in the United Kingdom, where it is marketed as Walkers, one of the country’s most popular snack brands.

 

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