We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Lays

Lay's

Company: PepsiCo, Inc.

Brand Value: $8,263 Million

Headquarters: Plano, TX

Year on Year Change: 1%

Category: Food

Year Formed: 1932

Lay’s is a brand of snack foods, offering more than 200 varieties and flavor variants worldwide, including Stax, Wavy, and Kettle Cooked. Founded by Herman Lay in 1932, who began selling its chips from the back of a Model A, it has historically been an innovative marketer on the American scene. It was the first snack food brand to advertise on national TV and the first to introduce a healthy alternative, Baked Lays. Lay’s often outpaces rivals with new product launches and quick responses to fast-changing consumer tastes, including its recent “Turn Up The Flavor” chips, which were intended to reflect popular genres of music. Lay’s has a global footprint, including a major presence in the United Kingdom, where it is marketed as Walkers, one of the country’s most popular snack brands.

IF YOU LIKE THIS THEN YOU WILL LIKE THESE...