What makes the difference between a good brand and a really great, valuable one?
To find out, I interviewed the chief marketing officers of some of the world’s most valuable global brands, to hear in their own words what they believe makes a strong, valuable global brand.
Videos of these exclusive WPP interviews are available to watch here in full. And this report distils the essence of each one into a summary you can dip in and out of. We hope you enjoy this ‘look behind the label’ of some of the world’s strongest and most valuable brands.
Download the full report here
View interviews with CMO's here
Edited by David Roth,
CEO, The Store WPP, EMEA & Asia