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Leroy Merlin

Leroy Merlin

Company: Adeo Group

Brand Value: US$ 1,347 million

Change since 2018: 12%

Headquarter City: Lezennes

Category: Retail

Year Formed: 1923

Leroy Merlin is France’s leading home improvement and lifestyle store chain, with 137 stores across the country selling an average of 60,000 items. Stores are divided into three key areas: technical, home decorating and design. Leroy Merlin aims to help consumers dream of how they would like their home to be, and then help them make those dreams reality. Advertising shows the ups and downs of home improvement, and tends to have a dream-like feel to it, underlining the brand’s role in helping consumers’ dreams come true. Leroy Merlin is a consistently strong performer in the annual Best Workplaces Institute awards, and most recently ranked fourth in France (for 2017). Parent company Adeo Group owns several other DIY and homeware chains, including Bricoman, Bricocenter,Weldom and Zodio.