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LIBERTY

LIBERTY

Parent Company: Liberty Holdings Limited

Brand Value: $374 million

Headquarter City: Johannesburg

Year on Year Change: -8%

Industry: Financial services

Year Formed: 1957

Liberty provides financial services to both businesses and individuals. Founded in 1957, the company aims to enable people to grow their wealth and leave a lasting legacy. While initially the brand concentrated on selling insurance in South Africa, it has since become a pan-African financial services company. Liberty’s passion for education is clear and includes activities such as supporting math literacy, the Liberty Community Trust, and education programs from primary to tertiary levels.