LIBERTY
Parent Company: Liberty Holdings Limited
Brand Value: $374 million
Headquarter City: Johannesburg
Year on Year Change: -8%
Industry: Financial services
Year Formed: 1957
Liberty provides financial services to both businesses and individuals. Founded in 1957, the company aims to enable people to grow their wealth and leave a lasting legacy. While initially the brand concentrated on selling insurance in South Africa, it has since become a pan-African financial services company. Liberty’s passion for education is clear and includes activities such as supporting math literacy, the Liberty Community Trust, and education programs from primary to tertiary levels.