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LinkedIn

LinkedIn

Company: Microsoft Corp

Brand Value: $26,452 Million

Headquarters: Mountain View, CA

Year on Year Change: 27%

Category: Technology

Year formed: 2002

LinkedIn is a business and employment-oriented social networking platform. Its primary audience is 25-54-year-old professionals, evenly split between men and women. Acquired by Microsoft in 2016, LinkedIn has 610 million members in 200 countries and territories. LinkedIn offers many features that facilitate networking and recruiting, including integrations with Microsoft Office. Compared with other social platforms, it collects more information on users, including skills, education, and work experience. Engagement on the platform is also increasingly strong. And with more professionals logging in and sharing, recruiters and advertisers are using improved data, targeting, and LinkedIn-created tools to reach them.

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