Littlewoods

Company: Shop Direct Group

Brand value: US$686 million

Change since 2018: -2%

Headquarter city: Liverpool

Category: Retail

Year formed: 1923

Littlewoods is a retail brand that has its origins in mail-order catalogues and now is exclusively online, selling clothing, electrical goods, and products for the home and garden. The brand has been the subject of negative news coverage this year when it was revealed that Littlewoods shoppers are often paying much more for the same item than shoppers at Very, another online retail brand owned by the same parent company. Littlewoods has a long history of celebrity collaborations, and this year features a summer style edit developed with Irish online influencer Courtney Smith. In the brand’s 2018 Christmas TV advertisement, Littlewoods’ circus-themed ad inspired by the film The Greatest Showman. The film’s star, Hugh Jackman, features in the ad, with tricks and stunts to highlight the gadgets available at Littlewoods. Logistics for Littlewoods and Very will be moved to Swadlincote, Derbyshire, from 2021 under a five-year deal with Clipper Logistics.