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Littlewoods

Littlewoods

Company: Shop Direct Group

Brand value: US$595 million

Change since 2019: -13%

Headquarter city: Liverpool

Category: Retail

Year formed: 1923

Littlewoods is a digital retailer selling everything from clothing and electrical goods to products for the home and garden. It has its origins in mail-order catalogues but is now online only. In the past year, Littlewoods has added Topshop and Topman products to its line-up of more than 500 fashion brands, thanks to a deal between Topshop owner Arcadia Group and Littlewoods parent company Shop Direct. Topshop Beauty products will be available, as well as clothing, footwear and accessories. Littlewoods has a long history of celebrity collaborations, and this year has launched an online-only campaign featuring Love Island winner Amber Rose Gill. Shop Direct has been facing challenging times, even before COVID-19 forced stores to close temporarily. It suffered a severe loss in 2019, attributed to payouts linked to historic payment protection insurance policies.

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