Company: Lloyds Banking Group Plc
Brand value: US$3,409 million
Change since 2019: -19%
Headquarter city: London
Year formed: 1767
Lloyds Bank is a retail and commercial bank operating from more than 1,100 branches across England and Wales. The bank has been working to get consumers to engage more with decisions that affect their financial future, particularly within families, and has created a range of content designed to spark conversations about the “M” word, money. This has involved a partnership with Channel 4 and MediaCom to create a money advice series on TV, “Save Well, Spend Better”. The show aims to break down taboos about money, and features real people discussing their finances, and links to a live chat service run by the charity Relate, which is available to viewers during and after the show airs.
During the COVID-19 pandemic, Lloyds worked with We Are Digital, The Silver Line and Mental Health UK to provide tablet computers and remote training to help vulnerable people stay connected. Lloyd's Banking Group has pledged to halve the carbon emissions generated by projects it finances by 2030, in support of the UK's 2050 net-zero target.