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Company: L'Occitane Group

Brand Value: US$ 754 million

Change since 2018: -14%

Headquarter City: Luxembourg[a]

Category: Personal Care

Year Formed: 1976 

L’Occitane is a premium beauty brand developed in Provence, and now available globally. The brand is known for its closeness to nature, the traceability of its ingredients, and its commitment to respect for the environment. Following the inauguration of its “86Champs” concept store in Paris, combining beauty and gastronomy, another is opening at 555 Fifth Avenue, New York, which is at once highly digitized and pays homage to the brand’s roots in Provence. In recent months, L'Occitane has been developing a creative approach to retail, which can be adapted to local consumers in different markets. A L’Occitane pop-up café has launched in Singapore in collaboration with award-winning Asian pastry chef Janice Wong. In the US, L'Occitane en Provence has launched the Occi Truck, a store on wheels; and in Toronto, suspended capsules are used to infuse a new flagship store with the sights, sounds and feeling of being in Provence. French sailor Matthieu Vincent is the new face of the brand’s men’s collection and of L’Homme Cologne Cedrat.

[a]Can we double check, please?