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Company: L’Oréal Group

Brand Value: US$ 26,127 million

Change since 2018: 6%

Headquarter City: Clichy

Category: Personal Care

Year Formed: 1909

Synonymous with the globally famous tagline “Because I’m worth it”, the beauty brand L’Oréal Paris has a range that spans make-up, skincare, haircare, hair dye, and men’s products. Its mission is to provide accessible, innovative products that help consumers – primarily women – feel good about themselves. Brand ambassadors celebrate ethnic diversity. China has become a major market for L’Oreal Paris, and the brand is highly active online, both through e-commerce channels and in its communications. The brand is part of L’Oreal Group efforts to innovate by using technology to help consumers identify the products that are best suited to them, such as through its Make Up Genius app, and the acquisition of augmented reality specialist Modiface, which lets people “try on” make-up before they buy. It is also exploring how to build relationships with consumers using voice-activated smart speakers, which the group estimates will account for 20 percent of all searching done within 18 months.