We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Louis Vuitton

Louis Vuitton

Company: LVMH

Brand value: US$35,505 million

Headquarter city: Paris

Industry: Luxury

Year formed: 1854

Louis Vuitton began as the vision of a teenage apprentice seeking his fortune in Paris, and has grown to become one of the most readily recognized luxury brands in the world. Young Louis Vuitton learnt the craftsmanship involved in building quality luggage at a time of horse-drawn carriages, boats and long-distance train travel; his innovative designs and focus on quality led to the launch of his own workshop in 1854, and the iconic trunks he created are still at the heart of what is now a global luxury brand and a vast family of prestigious marques. Around the world, even the brand’s initials are enough to signal quality and desirability, and its monogram is instantly recognizable. Louis Vuitton’s mission is to provide “L’invitation au voyage” (An invitation to travel) – a nod to the luggage that the brand began with – though the LV range now includes fashion and fragrance as well as leather bags, watches, jewelry and accessories. Louis Vuitton frequently collaborates with celebrities in its communications, and collaborates with artists and designers on its collections. There are around 500 Louis Vuitton boutiques in some of the most prestigious shopping destinations in the world, as well as in airports and online. LVMH has brought in ex-Apple executive Ian Rogers as its chief digital officer, to lead digital transformation of all brands within the group. Asian markets, particularly China and Japan, have been instrumental in the brand’s growth over the past decade. In the past year, LV launched a series of pop-up stores to mark its collaboration with youth brand Supreme, which broadened the brand’s appeal among millennials, and launched a connected version of its classic Tambour watch. It has also worked on exclusive designs with artist Jeff Koons. Actor Alicia Vikander is the face of the 2017 Cruise Collection campaign, which was shot in Rio de Janeiro and features the Twist and Capucines bags. LVMH is listed on the Euronext and is part of the CAC 40 index.