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Lowe's

Lowe's

Company: Lowe's Cos Inc.

Brand Value: $12,115 Million

Headquarters: Mooresville, NC

Category: Retail

Year formed: 1946

Lowe’s is a major home improvement chain based in Mooresville, NC. It operates 2,365 hardware and home improvement stores in Canada, Mexico, and the United States, welcoming more than 17 million customers per week. More than its rival Home Depot, Lowe’s focuses its efforts on the DIY segment, with in-store consulting and investments in its web and mobile presence. Lowe’s Innovation Labs, for example, recently launched Lowe’s Vision, a Tango-enabled, augmented reality app that helps customers navigate its stores and find the products they need. On the advertising front, Lowe’s is a major media buyer and also has a heavy presence in motor sports, where it serves as the primary sponsor of 7-time NASCAR Sprint Cup Series champion Jimmie Johnson.

 

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