Lufthansa

Company: Deutsche Lufthansa AG

Brand value: US$2,255 million

Change since 2018: 5%

Headquarter city: Frankfurt

Industry: Airlines

Year formed: 1926

Lufthansa is a premium international airline with a name for safety, service and the youth of its fleet, which allows it to run efficiently and minimize the effect on the environment. The brand is part of the Star Alliance, and the wider Lufthansa brand family includes Swiss, Austrian and the budget airline Eurowings. In the past year, several airlines in the group experienced a surge in the number of delays, and more than 18,000 flights were cancelled during the affected period. The company blamed air traffic and ground control problems for the chaos, but Carsten Spohr wrote an open letter of apology for the inconvenience caused. Lufthansa has recently changed its logo – one of the best-known designs in the sector. The yellow “fried egg” circle with a blue crane inside taking flight has been refreshed with a dark blue and white design. Lufthansa’s advertising tagline remains “Nonstop You”, and recent campaigns have focused on special moments enjoyed when traveling to different Lufthansa destinations.