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Company: Deutsche Lufthansa AG

Brand value: US$2,068 million

Change since 2019: -8%

Headquarter city: Frankfurt

Industry: Travel Services

Year formed: 1926

Lufthansa is a premium international airline with a reputation for safety, service and the youth of its fleet. It is part of the Star Alliance, and the wider Lufthansa brand family includes Swiss, Austrian and the budget airline Eurowings. Lufthansa has been badly affected by a series of operational challenges in the past year, which have led to significant delays and flight cancellations. Strike action over summer 2019 at the catering service LSG Sky Chefs, which is part-owned by the Lufthansa Group, compounded the problems for passengers, who faced catering shortages on short-haul routes. Lufthansa prides itself on running a highly efficient fleet of aircraft which minimize the environmental impact of flying and help the brand position itself as an ecologically responsible airline. Building on this environmental focus, the airline has recently begun offering passengers the chance to pay to offset the carbon emissions involved in their flights.