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Luxury Insight

While affordable luxury is still about status and display, attitudes to ultra luxury are changing. People who can afford ultra luxury are moving away from physical goods consumption, often to unique experiences and sometimes even to austerity. They’re increasingly concerned with living responsibly and the impact of excess on their children. The model for this behavior seems to be created by the tech entrepreneurs, with their relatively modest displays of wealth and the values they espouse.

Anastasia Kourovskaia
Vice President EMEA
Millward Brown Optimor
Anastasia.Kourovskaia@millwardbrown.com

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