Parent Company: Manulife Financial Corporation
Brand Value: $1, 872 million
Headquarter City: Toronto
YoY Change: -18%
Year Formed: 1887
Founded as the Manufacturers’ Life Insurance Company in 1887, Manulife today is Canada’s largest insurance company. In addition to insurance, Manulife offers financial advice, and wealth and asset management for individuals, groups, and institutions. Manulife is slightly unusual in that it operates as two distinct brands: John Hancock in the United States and Manulife in the rest of the world. Among its more unique products is Manulife Vitality, which rewards customers for making healthy choices in their lives. The brand’s philanthropic efforts often promote health, including its Cooking Towards Independence Program, which provides cooking workshops for youth leaving foster care.