Company: Altria Group, Inc., Philip Morris International Inc.
Brand Value: $63,473 Million
Headquarters: Richmond, VA
Year on Year Change: -16%
Year formed: 1924
As the bestselling cigarette brand in the world, Marlboro is well known for its iconic Marlboro Man character, often seen in billboards and magazine advertisements. While a strong, unified brand, Marlboro is owned and marketed by two separate companies: Altria in the United States and Philip Morris International in most other markets. Historically positioning itself as a men’s cigarette, it has recently launched campaigns aimed at women as well. Typically, it differentiates itself based on a cool, tough, and adventurous image. In its home market, Marlboro is by far the most popular cigarette brand with a dominant 40 percent share (2017) of the market.