We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Massimo Dutti: Elegant collections cater to young professionals

Massimo Dutti: Elegant collections cater to young professionals

 

Company: Industria de Diseno Textil SA

Brand Value: US$2,831 million

Headquarter city: Tordera (Barcelona)

Sector: Apparel

Year of launch: 1985

 

Massimo Dutti is part of the Inditex Group and, in common with other brands in the group, has at its heart a philosophy of providing great fashion at affordable prices. Within the group, Massimo Dutti is positioned at the slightly higher end of the market, offering higher quality and of collections being more hand-picked, at somewhat higher prices. Styling is generally elegant and is aimed at a broad audience of independent, urban and cosmopolitan consumers. It has several lines to suit different aspects of consumers’ lives, from office apparel to sportswear. The brand has a strong international presence, with 765 stores in 74 markets across Europe, America and Asia-Pacific. It has 110 stores in Spain, and in October 2016, Massimo Dutti opened its largest Spanish store, in Paseo de Gracia in Barcelona. Inditex took a stake in Massimo Dutti in 1991 and bought the remainder of the company in 1995. The brand originally offered only menswear, but has since expanded to cover women, children, tailoring and perfumery, an area in which it collaborates with the Spanish perfume company Puig. Like the other brands of the Inditex Group, Massimo Dutti does not advertise in conventional media and has built its success on the location of its stores and its window dressing. The brand is also highly active online, with an online store and strong involvement in blogs about fashion trends. Shares in parent company Inditex are traded on the four Spanish stock exchanges: Madrid, Barcelona, Valencia and Bilbao, as well as in the Spanish Stock Market Interconnection System (Continuous Market).

 

 

 Company: Massimo Dutti

Brand Value: tbc

Headquarter city: Tordera (Barcelona)

Sector: Moda

Year of launch: 1985

 

Massimo Dutti es una marca de moda parte del Grupo Inditex dentro del que se posiciona como la enseña de calidad y de colecciones más seleccionadas, a precios algo más altos aunque igualmente asequibles. El estilo es generalmente elegante y está dirigido a una amplia audiencia de consumidores independientes, urbanos y cosmopolitas. Tiene varias líneas para adaptarse a diferentes aspectos de la vida de los consumidores, desde ropa de oficina a ropa deportiva. La marca tiene una fuerte presencia internacional, con 765 tiendas en 74 mercados en Europa, América y Asia-Pacífico. Cuenta con 110 tiendas en España y en octubre de 2016, Massimo Dutti abrió su mayor tienda española, en el Paseo de Gracia de Barcelona.   Al igual que las otras marcas del Grupo Inditex, Massimo Dutti no hace publicidad en los medios convencionales y ha construido su éxito en la ubicación de sus tiendas y sus escaparates. La marca también es muy activa online a través de su tienda  y con una fuerte participación en blogs sobre tendencias de moda. Inditex adquirió una participación en Massimo Dutti en 1991 y compró el resto de la empresa en 1995. Inditex cotiza en las cuatro Bolsas españolas: Madrid, Barcelona, Valencia y Bilbao, así como en el Sistema de Interconexión Bursátil Español (Mercado Continuo).