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Mastercard

Mastercard  

           

Company: MasterCard Inc.

Brand Value: $55,416 Million

Headquarters: Purchase, NY

Category: Payments

Year formed: 1966

Mastercard is the world’s second-largest credit card payment network, and a nearly universal presence at points of sale in the United States. Every year, it processes 18 billion payments, with around 30 million outlets accepting its cards in more than 200 countries and territories. It also offers premium services, like the World Elite MasterCard, which provides exclusive offers for luxury hotels and resorts. Mastercard is familiar to American consumers through its Priceless campaign, which debuted in 1997 and has proved so successful that it has entered the popular lexicon, with numerous parodies found online. In 2011, the campaign evolved into digital with Priceless.com, which has since come to offer gifts, travel, and other experiences to cardholders. Mastercard has benefitted from long term trends towards cashless payments, with 2016 revenue topping out at $10.8 billion, an 11% increase over the previous year.

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